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Product Development - The product is only part of the Process
Before my company (Unicorn Technical Services) or and other Product Design company can develop a product for you we need clear definition of what that product should do. The products we develop are only as good as the Client's vision and understanding of the need for that product.
Then once we have design the product and helped you get your prototypes it is up to client to review it and push it to the market.
Niel
Replies to This Discussion
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Permalink Reply by adam fiveson on -
Hi Niel,
Great post... how do you ensure the work/product you create is actually original? I've always been curious about that. I'm a huge fan of Bauhaus, form follows function and all that too.
Tell us more.
~A
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Permalink Reply by Niel Leon on -
Originality in Product Development is some what different than originality in other areas of Design (Graphic Arts, Logo Design, etc.). In many cases the first or Original Design to meet a need or want is not successful. Let's stay with the example of the P-38 Can opener for a moment.
The original tin can was developed in the 1810's, but the first can opener was not patented in the US until 1858. The P-38 the ultimate in simplified elegant design for the can open was not developed until just before WWII (1940's). Over 100 years of can opener development before the P-38 arrived on the scene and can be seen as the pinnacle design.
The key in product development is getting in done right, not necessarily getting it done first, that is why it is important to get input from potential buyers of the eventual product and ensure that the final product when delivered meets the needs, wants, and expectations of both the buyer and the end user.
BTW there are still people try to develop the ultimate can opener, but that is now being replaced by the ultimate can. A sealed container that provides all the enviromental protection for the food inside and does not need a tool to open it.
Niel Leon
Unicorn Technical Services
http://www.uni-tech-serv.com
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Build It and They Will Come
They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.
When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.
This is accomplished by taking time to listen to them before you take the time and effort to "Build it".
Niel
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