Ask a Branding Pro... Free Advice, with no B.S.
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Alexander Greyling
- Male
- Johannesburg
- South Africa
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- Your Profession:
- Author/Designer
- About Me:
- With more than 30 years of rich experience, I consider myself a top branding expert and a free-spirited maverick having never worked for a boss.
I began my career in the 1970s designing brandmarks (logos) and corporate brand identities to pay for my college tuition. By dealing with upstarts, mom-and-pop businesses and, later, sophisticated national and international brands, I gained invaluable experience and insight covering a broad range of branding, design and advertising challenges.
I run my own strategic brand, design and advertising consultancy. I am passionate about nature and wildlife conservation and one of my pro bono clients is Sea Shepherd Conservation Society of Whale Wars fame.
In September 2009, after six years of research I published my book Face your brand! The visual language of branding explained in electronic format as an eBook. This well-conceived book provides the indispensable facts and logic for creating a successful visual brandmark.
After covering the background and origins of branding, sharing entertaining and enlightening brand tales, exploring the quality and cost of good visual branding, and illustrating how to create a good brandmark, I give you the tools to become a competent visual brander who ensures form follows function and strategy. In a clear, systematic manner, I demonstrate how to build your brandmark through my seven essential elements of successful visual branding.
Face your brand! deals with radical issues such as brand revolution, evolution and maintenance, copyright, ownership and intellectual property, as well as the vital steps towards avoiding the pitfalls in using designers. I give you a unique paradigm to conduct your own brandmark audit, thereby helping you to create a successful visual brand. You can use my audit to pinpoint and understand the flaws of your brandmark.
As a bonus, you can apply this powerful tool to evaluate your competitors’ brandmark strengths and weaknesses, thereby enabling you to take advantage of the positioning or repositioning of your entire brand. Face your brand! is mandatory reading for any entrepreneur, marketer and business leader who detests failure.
- My Website:
- http://www.faceyourbrand.co.za/
- I am a:
- Designer, Author, Creative, Business Owner, Looking to Give Advice
Comment Wall (1 comment)
- At 5:22am on November 2, 2009,
Lance Winslow said…
- Alex, It sure is great to see someone like you with 30-years of branding experience to join this Branding Community. Look forward to discussing branding topics and working with you.
Lance
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Blog Posts
Build It and They Will Come
They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.
When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.
This is accomplished by taking time to listen to them before you take the time and effort to "Build it".
Niel
Posted by Niel Leon on March 10, 2008 at 1:25pm — 11 Comments
Online Brand Management
It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your keyboard… Continue
Posted by Karen Swim on January 26, 2008 at 12:26pm — 11 Comments
Bastardized Brand Virtualization - Online Spin Blog Post
Posted by Karen Swim on March 3, 2008 at 10:36pm — 9 Comments
OK... I'm going to douse myself with gasoline and set my ass ablaze!
OK, people... if anyone is reading this PAY ATTENTION!!!
I have created this BS site for one reason. To help promote my business and to help you to promote yours. It's a self fulflling process which SHOULD help us all.
The advice columns and helping people with their issues is a nice side effect.
The plan here is to become a resource for all things creative.... google, yahoo, etc.... will see this site and rank it HIGH because of the
… ContinuePosted by adam fiveson on January 4, 2008 at 3:14pm — 7 Comments
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