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Karen Swim
Karen Swim
  • 48, Female
  • Sterling Heights
  • United States
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  • Jen Thomas
  • Patsy
  • Ellen Wilson
  • Niel Leon
  • Tina Musial
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Karen Swim commented on Karen Swim's blog post 'Online Brand Management'
Hi Anil, sorry for the late response, can't get this site to change my email address so alerts go to an account I never check. Thanks for weighing in on the discussion!
Jul 30, 2010
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Karen Swim is now friends with Jen Thomas and Niel Leon Jul 30, 2010
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adam fiveson commented on Karen Swim's blog post 'Online Brand Management'
Thank you Anil.
Jul 14, 2010
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Anil Kumar commented on Karen Swim's blog post 'Online Brand Management'
Hi! This is amazing concept for Branding Services. Thanks for reading.
Jul 14, 2010
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Patsy and Karen Swim are now friends Mar 28, 2009

Profile Information

Your Profession:
Writing, Marketing, Career Marketing
About Me:
President and CEO of Words For Hire, telling stories and bringing visions to life. What a great way to make a living! I am also a big fan of social media and can be found on twitter throughout the day. Feel free to follow at twitter.com/karenswim.
My Website:
http://www.wordsfohirellc.com
I am a:
Writer, Business Owner, Looking to Give Advice

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Karen Swim's Blog

Karen Swim

Love or Friendship- Determing your Branding Strategy

I read an interesting article on BrandChannel, "People Buy Brands Like They Make Friends." The article written by Nichiketa Choudhary explored

the various relationships brands have with their customers. You can read the full article here.



Choudhary writes:









"Consumer-brand relationships are less about love and more about friendship.…

Continue

Posted on May 15, 2008 at 11:14am — 3 Comments

Karen Swim

Brandjunkie Survey Results

The 2008 Brandjunkie Survey Results are in and some of the results may surprise you. You can read the survey results here but below are a few excerpts.



When asked to describe themselves as a brand and identify what brand they would be, the top five answers were Apple, Nike, Coca-Cola, Virgin and BMW. Top five brands that respondents would most like to sit next to at a dinner party were Apple, Virgin, Google, Coca-Cola and Nike. When… Continue

Posted on April 1, 2008 at 8:46am — 2 Comments

Karen Swim

Bastardized Brand Virtualization - Online Spin Blog Post

I found today's Online Spin blog post of interest. Trying to recap would not do it justice so I have included the full post below. While many online marketers are enthusiastically telling others to join SL, this post offers a contrary opinion (often my favorite kind of opinion!). I have also heard from some professionals who tried SL and did not find it to be a great business driver. I believe the message here as with all marketing… Continue

Posted on March 3, 2008 at 10:36pm — 9 Comments

Karen Swim

Recession Hat Tricks

If you say it enough, does it make it true? We tried hard not to use the "R" word. But as we watched the housing market tank, our neighbors losing their homes and jobs and teary eyed stories on Good Morning America there was just no denying it - the US is in a recession.



While we understand what that means on a personal level, what does it mean for your business? How will it impact your branding efforts?



Well some marketers simply make lemonade out of lemons. We're in a… Continue

Posted on February 8, 2008 at 11:22pm — 5 Comments

Karen Swim

Online Brand Management

Social media is hot and businesses are using it to engage customers and ignite viral marketing. The trend makes managing your online identity an essential component to your overall branding strategy. Comments posted to forums, blog posts, profile pages on FaceBook, LinkedIn and even your social bookmarks contribute to how your brand is viewed.



It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your… Continue

Posted on January 26, 2008 at 12:26pm — 11 Comments

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At 10:42am on March 10, 2008, Ellen WilsonEllen Wilson said…
Hi Karen, glad you are my friend!
 
 
 

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Blog Posts

Niel Leon

Build It and They Will Come

They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.

When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.

This is accomplished by taking time to listen to them before you take the time and effort to "Build it".

Niel

Posted by Niel Leon on March 10, 2008 at 1:25pm — 11 Comments

Karen Swim

Online Brand Management

Social media is hot and businesses are using it to engage customers and ignite viral marketing. The trend makes managing your online identity an essential component to your overall branding strategy. Comments posted to forums, blog posts, profile pages on FaceBook, LinkedIn and even your social bookmarks contribute to how your brand is viewed.



It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your… Continue

Posted by Karen Swim on January 26, 2008 at 12:26pm — 11 Comments

Karen Swim

Bastardized Brand Virtualization - Online Spin Blog Post

I found today's Online Spin blog post of interest. Trying to recap would not do it justice so I have included the full post below. While many online marketers are enthusiastically telling others to join SL, this post offers a contrary opinion (often my favorite kind of opinion!). I have also heard from some professionals who tried SL and did not find it to be a great business driver. I believe the message here as with all marketing… Continue

Posted by Karen Swim on March 3, 2008 at 10:36pm — 9 Comments

adam fiveson

OK... I'm going to douse myself with gasoline and set my ass ablaze!

OK, people... if anyone is reading this PAY ATTENTION!!!

I have created this BS site for one reason. To help promote my business and to help you to promote yours. It's a self fulflling process which SHOULD help us all.

The advice columns and helping people with their issues is a nice side effect.

The plan here is to become a resource for all things creative.... google, yahoo, etc.... will see this site and rank it HIGH because of…

Continue

Posted by adam fiveson on January 4, 2008 at 3:14pm — 7 Comments

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