Branding Services

Ask a Branding Pro... Free Advice, with no B.S.

Martin Jelsema
  • Denver, CO
  • United States
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Your Profession:
Branding consultant and service provider
About Me:
With 50-years of marketing communications and branding background, I have quite a lot of experience and knowledge to share. I've worked for ad agencies (BBDO, Marstellar, J.M.Mathes, Tallant/Yates) and with marketers (IBM, Information Handling Services, Coors) I felt qualified to go on my own in 1983 when I founded Marketing Matters to perform market research and new product development for Bt0B clients. I then expanded by establishing a BtoB agency, Industrial Strength Advertising. Then in 1994 I founded my current enterprise, Signature Strategies where I "help smaller companies profit from the power of branding".

In addition to my general blog on branding at http://www.signaturestrategies.com, I blog on business naming at http://www.businessnamingbasics.com
My Website:
http://www.signaturstrategies.com
I am a:
Designer, Writer, Creative, Business Owner, Looking to Give Advice

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Blog Posts

Niel Leon

Build It and They Will Come

They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.


When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.


This is accomplished by taking time to listen to them before you take the time and effort to "Build it".


Niel

Posted by Niel Leon on March 10, 2008 at 1:25pm — 11 Comments

Karen Swim

Online Brand Management

Social media is hot and businesses are using it to engage customers and ignite viral marketing. The trend makes managing your online identity an essential component to your overall branding strategy. Comments posted to forums, blog posts, profile pages on FaceBook, LinkedIn and even your social bookmarks contribute to how your brand is viewed.

It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your keyboard… Continue

Posted by Karen Swim on January 26, 2008 at 12:26pm — 11 Comments

Karen Swim

Bastardized Brand Virtualization - Online Spin Blog Post

I found today's Online Spin blog post of interest. Trying to recap would not do it justice so I have included the full post below. While many online marketers are enthusiastically telling others to join SL, this post offers a contrary opinion (often my favorite kind of opinion!). I have also heard from some professionals who tried SL and did not find it to be a great business driver. I believe the message here as with all marketing toolContinue

Posted by Karen Swim on March 3, 2008 at 10:36pm — 9 Comments

adam fiveson

OK... I'm going to douse myself with gasoline and set my ass ablaze!

OK, people... if anyone is reading this PAY ATTENTION!!!


I have created this BS site for one reason. To help promote my business and to help you to promote yours. It's a self fulflling process which SHOULD help us all.


The advice columns and helping people with their issues is a nice side effect.


The plan here is to become a resource for all things creative.... google, yahoo, etc.... will see this site and rank it HIGH because of the

Continue

Posted by adam fiveson on January 4, 2008 at 3:14pm — 7 Comments

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