Added by adam fiveson on October 20, 2008 at 11:22am — No Comments
Added by mevric on October 11, 2008 at 2:24am — No Comments
Added by Kitty A Smith on July 17, 2008 at 11:42am — No Comments
Added by Kitty A Smith on July 17, 2008 at 11:42am — No Comments
Okay so it's time for me to do a little self-promotion. I've just released the newest and greatest product in the 5SonStudios family of products.
Have you ever wished that it was more immediately clear what you do when your customers visit your website? Have you ever felt the need to point to a specific aspect of your website or welcome someone in a more "lively" fashion that can be done images and photography alone?
ContinueAdded by adam fiveson on June 27, 2008 at 2:51pm — 1 Comment
Really? and my uncle plays golf on the weekends but he's not Tiger FREAKIN Woods!!!
Why is it that every profession on earth has a barrier to entry except ours?
Any imbecelle with a computer and a copy of Photoshop can call themselves a creative professional.
Hell, "artist" is now Goddamned code for "lazy bum".
I work my tail off educating my clients to no avail... I'm constantly being offered ridiculously low rates or worse... "a piece of the action" to do my work…
ContinueAdded by adam fiveson on June 19, 2008 at 9:49am — 1 Comment
"Consumer-brand relationships are less about love and more about friendship.
Just like our friends, bran…
Added by Karen Swim on May 15, 2008 at 11:14am — 3 Comments
Added by Karen Swim on April 1, 2008 at 8:46am — 2 Comments
Check this link out for something a bit different....once open, just give it a few seconds to get going...
http://producten.hema.nl/
Damn that's excellent!!!
ContinueAdded by adam fiveson on March 12, 2008 at 10:39am — 1 Comment
They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.
When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.
This is accomplished by taking time to listen to them before you take the time and effort to "Build it".
Niel
ContinueAdded by Niel Leon on March 10, 2008 at 1:25pm — 11 Comments
OK, so the other day I broke down and finally hired a salesperson. His name is Scott and he has been a friend of mine since I was 14.
I went ahead and got him some business cards and gave him the tools to go out there and get me some business.
Now before I tell you all the issue of the day I think it's fair to point out that Scott and I are good friends but he isn't "in" the business... he comes from a sales background b…
ContinueAdded by adam fiveson on March 7, 2008 at 9:37am — 1 Comment
Added by Karen Swim on March 3, 2008 at 9:36pm — 9 Comments
No, I'm not rehearsing a script for the lead in a sadomasochistic short story.... I'm thinking about what I think every time I hear a client tell me that they are really wanting "out of the box" concepts for their work.
Typically, when a client asks for such a thing what they really want is simple, effective advertising... which is fine... safe... dull... boring.... and actually pretty lame ass advertising but it's fine I guess. We can do boring too and it pays the bills.
But to…
ContinueAdded by adam fiveson on February 12, 2008 at 8:42am — 3 Comments
Added by Karen Swim on February 8, 2008 at 10:22pm — 3 Comments
One of my favorite design review stories comes from a device that I developed for the US Military. It was a special container that held chemical simulants to confirm operation of a chemical dector first used in the 1991 Gulf War. The simulant package had to be small, rugged, inexpensive, easy to manufacture, a prevent the simulant form escaping prematurely.
Larry, my designer, and I developed the design prepared all the drawings and got the first units made for evaluation by Marketing…
ContinueAdded by Niel Leon on January 27, 2008 at 4:38pm — No Comments
This isn't true.... back in the day, cigarettes were marketed by cute little babies and by Santa!


And it was OK to beat your wife over what brand of coffee she buys.
(those were the days... now she onl…
ContinueAdded by adam fiveson on January 26, 2008 at 5:31pm — No Comments
Added by Karen Swim on January 26, 2008 at 11:26am — 8 Comments
I started a Forum Thread about Product Development - http://www.brandingservices.org/forum/topic/show?id=1699302%3ATopic%3A1361 -
where I noted that being first and original is not always the best road to success with new products. If being the FIRST with a new product was the ultimate situation then patents woulds have a much higher success than they do. In the USA there are over 7,320,000 patents…
ContinueAdded by Niel Leon on January 19, 2008 at 11:05am — No Comments
But crap floats too.
I'm always amazed when I see the crap I get in the mail from people trying to win my business.
Just the other day, a local chinese restaurant decided that to celebrate the new year, they would send me this bamboo wall calendar to try and win my business.

Yes, the Great Wok thought a calendar with DOGS on it…
ContinueAdded by adam fiveson on January 18, 2008 at 10:50am — 4 Comments

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