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Building a better brand

5 steps to improve identity of goods, services While speaking at a conference, I was approached by a company that markets in the business-to-business space asking how they could gain more exposure using brand marketing. They admitted sales results had been disappointing, and since the economy had slowed, they were having a problem meeting sales quotas. When I asked what their normal marketing process was, they said they try to use a balanced mix of many different marketing communicati… Continue

Added by adam fiveson on December 12, 2009 at 9:58am — No Comments

Listening to Your Customer is the First Step - By Lance Winslow - Book Review

By Lance Winslow Far too many companies try to second-guess the customer, and try to figure out what they want, then they make huge marketing plans, spend millions of dollars, and then in the end they can't figure out why the customers don't like it. This is why you need to ask your customers what they want… Continue

Added by Lance Winslow on December 7, 2009 at 6:18am — No Comments

Oliva Nova Hotel Spain and Beach Resort

Oliva Nova golf and beach resort has beautiful villas and apartments that are for sale. Our Oliva Nova Resale property web site allows current home owners to upload their villa or apartment details direct. Alicante & Valencia Airports are only 90km away via the AP7 motorway. "">Oliva Nova Resort Continue

Added by jhem da on August 18, 2009 at 10:10am — No Comments

Promotional and Branded Merchandise for Corporate Needs

Corporate gifts, promotional items, promotional gifts, giveaways and make your company stand out from the crowd Promotional Items Continue

Added by Lucky Chan on August 12, 2009 at 8:30am — No Comments

Finding Positives in a Negative Slant. - repost

On my business cards I have used the following slogans: "Madison Avenue design meets Madison Wisconson price." and "You don't have to be a Fortune 500 to look like one" and my personal favorite: "Because other designers suck." Of course, there is the belief that you should never, EVER go negative.... I disagree, but I'd love to hear your opinions on the subject. Now, before you start in.... you should know that I've been doing branding and design for 23 years, and you should know that I ha… Continue

Added by adam fiveson on June 18, 2009 at 11:47am — 2 Comments

Clients Who Sabotage!

Do Your Clients Make This “Deadly” Mistake… If you’re at all like me, you can’t stand when someone tells you how to do your job. I recently had several clients who refused to listen to any of my professional advice and direction for their website project, and insisted I do it their way. The result? Well, let’s just say that it turned out like crap as it almost always does! So that got me thinking: “What is it about my line of work that makes people think that they can do what I do?”… Continue

Added by adam fiveson on June 15, 2009 at 1:00pm — 1 Comment

Premium Coffee Brands; Is There a Quality Difference or Just a Perception? - By Lance Winslow

There are many premium coffee brands competing for the home market. Sure, it's true that Starbucks has won hands down for the premium coffee shop venue, and because of their huge number of stores, now over 8,000 even with their closing a good many that they had pr… Continue

Added by Lance Winslow on June 1, 2009 at 1:12am — No Comments

The Killing of a Global Brand - AIG Saga - By Lance Winslow

By Lance Winslow Character Assassination AIG; A World Wide Company with 140,000 Employees Now that the US Taxpayer is on the hook for the success of AIG, it is just amazing how our politicians are running the once stellar brand name through the mud. This serve… Continue

Added by Lance Winslow on May 27, 2009 at 4:27am — No Comments

A Look at Asia's Top Brands; Book Recommendation - By Lance Winslow

By Lance Winslow One of the best performing airlines in the world during this global recession may not be what you think it is or located where you thought it would be. Asia Air has been an incredible success and it was not by accident. Asia Air's slogan is… Continue

Added by Lance Winslow on April 13, 2009 at 4:04am — No Comments

Does Your Company Have a Branding Mindset? - By Lance Winslow

By Lance Winslow There are a good many business books on branding, and those in the high stakes marketing industry have dozens on their shelves. Some are excellent, some are okay, and some are merely the author's way of thanking his or her branding clientele, by mentioning th… Continue

Added by Lance Winslow on April 11, 2009 at 10:26pm — No Comments

Hunting for a Wild Turkey on a Brand New ATV

Sometimes you have to re-brand your products or find esoteric niches. For instance, if you sell ATVs and sales are down, why not spark the imagination of your hardcore riders? Most people like to go down to the grocery store and buy them selves a big old Frozen Turkey, but not me.… Continue

Added by Lance Winslow on March 31, 2009 at 12:51pm — No Comments

Does Your Brand Make Any Sense? - It Should - - By Lance Winslow

By Lance Winslow If you own a small business or work as a CBO - Chief Branding Officer for a major corporation you'll need to take your brand to a whole new level to survive in a world of massive marketing impressions overwhelming the consumer. Thus, I'd like to recommend a very good b… Continue

Added by Lance Winslow on March 28, 2009 at 11:40pm — No Comments

The Kellogg's Pop Tarts Brand; Case Study - By Lance Winslow

By Lance Winslow Recently, in the news Kellogg's pulled the endorsement of Michael Phelps the world's greatest swimmer in human history and eight time gold medal winner in one Olympic Games. Apparently, our society doesn't tolerate certain things or at least Kellogg's felt his beh… Continue

Added by Lance Winslow on February 7, 2009 at 11:30pm — No Comments

Branding Books Considered; Primal Branding VS ZAG

By Lance Winslow

If you are a business marketer or have ever studied branding, I'd like to recommend to very decent branding books to you. Let us compare the two and discuss a few of the main topics and where each of the authors is coming from. The two books, we… Continue

Added by Lance Winslow on January 19, 2009 at 7:32am — No Comments

If you were single?

You wake up one morning and you find yourself single. Single Parent, Single Senior, where do you start? I have run a successful dating service for over 10 years and have heard the heartbreaking stories of people finding themselves single after 25 years of marriage, from Seniors who lose their partner and find themselves so lonely they can barely function. Where would you start? There are thousands of businesses out there that offer "Dating Services". You can pay as little as $19.95 per month to… Continue

Added by Patsy on January 13, 2009 at 3:44pm — No Comments

I bought a few URLs...

wow guys, I can't believe I actually managed to snag www.elance.me as a URL. Now the only question is what should I do with this great web address?

I was thinking about creating my own Elance clone... or maybe another version of this website.

I would love your opinions, please let me know your thoughts.

Best Regards,
Adam Fiveson
Creative Director
561-432-9959

http://www.5sonstudios.com/ | http://www.5webdesign.co… Continue

Added by adam fiveson on October 20, 2008 at 11:22am — 3 Comments

Term paper

Writing a term paper is one of the most common requirements for an upper-division course such as the one for which this book was probably assigned. Such term papers usually count for a significant part of your final grade. Yet many, perhaps most, students have never received formal instruction about how to write a good research report. The following pages are meant to help you write an "A" paper by giving you some guidelines about how to go about your research and writing.
Why do instructors… Continue

Added by mevric on October 11, 2008 at 2:24am — No Comments

How to write Resarch Thesis paper and Tips

Choose a topic which interests and challenges you. Your attitude towards the topic may well determine the amount of effort and enthusiasm you put into your research.

Focus on a limited aspect, e.g. narrow it down from "Religion" to "World Religion" to "Buddhism". Obtain teacher approval for your topic before embarking on a full-scale research. If you are uncertain as to what is expected of you in completing the assignment or project, re-read your assignment sheet carefully or ASK your t… Continue

Added by mevric on October 11, 2008 at 1:11am — 1 Comment

Portrait Innovations

Whether for business or family keepsake, a portrait is a treasured, personal work of art. Some edgy, new century portrait innovations will make you want to resurrect the old custom of having your portrait made. Stay tuned for some exciting tips on how to add these innovations to your own portraits.

Continue

Added by Kitty A Smith on July 17, 2008 at 11:42am — No Comments

New versus Old

Today, professional photography has taken a backseat to camera phones and digital frames, photo bucket and scrap booking. Although all of these have a place in our lives, don't forget the beauty and joy of a special portrait. Portraits are made at the beach, a theme park or even in the family bed. They can be as unique as your fingerprint.

One photographer who has used some interesting ideas in his photography is Christopher Bridge. Check… Continue

Added by Kitty A Smith on July 17, 2008 at 11:42am — No Comments

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About

adam fiveson created this Ning Network.

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Blog Posts

Build It and They Will Come

They only way you will have buyers beating a path to your door by "Simply Building It" is to have them come to your door first.

When delivering a product or service to the person making the purchasing decision you must make sure the the product actually meets NEEDs, address Wants and adequately controls their expectations.

This is accomplished by taking time to listen to them before you take the time and effort to "Build it".

Niel

Posted by Niel Leon on March 10, 2008 at 1:25pm — 11 Comments

Bastardized Brand Virtualization - Online Spin Blog Post

I found today's Online Spin blog post of interest. Trying to recap would not do it justice so I have included the full post below. While many online marketers are enthusiastically telling others to join SL, this post offers a contrary opinion (often my favorite kind of opinion!). I have also heard from some professionals who tried SL and did not find it to be a great business driver. I believe the message here as with all marketing tool… Continue

Posted by Karen Swim on March 3, 2008 at 10:36pm — 9 Comments

Online Brand Management

Social media is hot and businesses are using it to engage customers and ignite viral marketing. The trend makes managing your online identity an essential component to your overall branding strategy. Comments posted to forums, blog posts, profile pages on FaceBook, LinkedIn and even your social bookmarks contribute to how your brand is viewed.

It is worthwhile to give consideration to what you write, text, type, endorse, rate and photograph before hitting the enter key on your keyboard… Continue

Posted by Karen Swim on January 26, 2008 at 12:26pm — 8 Comments

OK... I'm going to douse myself with gasoline and set my ass ablaze!

OK, people... if anyone is reading this PAY ATTENTION!!!

I have created this BS site for one reason. To help promote my business and to help you to promote yours. It's a self fulflling process which SHOULD help us all.

The advice columns and helping people with their issues is a nice side effect.

The plan here is to become a resource for all things creative.... google, yahoo, etc.... will see this site and rank it HIGH because of the

… Continue

Posted by adam fiveson on January 4, 2008 at 3:14pm — 7 Comments

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